about us Pointsmith focuses solely on POP for large, multi-unit retailers. Our business does not include one-time print jobs. We do not design store interiors. But we do understand store profiling. Category management. Signage ordinances. POP prototyping. Digital signage. And what it takes to design an effective POP program and a customized database to manage it - plus produce, print, kit, pack, distribute, track, service, manage and support every aspect of complex, recurring POP programs. From national promotions to one-off custom signage, we’ll help you meet objectives, make deadlines, build your brand and save money. In other words, we get the point of POP.